East Coast Bakehouse launches 4 SKUs in Everyday Category

East Coast Bakehouse launches 4 SKUs in Everyday Category

East Coast Bakehouse is pleased to announce the launch of four new biscuit SKUs to join our recently launched cookie range which launched in September 2016.

Bringing innovation to the plain sweet biscuits segment, East Coast Bakehouse is launching two SKUs – Crunch’ems Coconut Crunch and Crunch’ems Ginger Crunch (12 x 215g, RRP €1.90). While in the half-coated segment, Crunch’ems Milk Chocolate Enrobed Golden Crunch (12 x 225g €2.60) and Oat’ems Milk Chocolate Enrobed Oat Biscuit (12 x 230g, RRP €2.60) are distinctly different to what’s currently in the market. All four SKUs are baked using pure Irish butter and Irish oats.

“After the very positive consumer and trade reaction to our cookie range, East Coast Bakehouse continue to bring new news and innovation to the biscuit category to help drive category growth and add value to our retail partners”, commented Daragh Monahan, Commercial Director.

“With 99% of biscuits consumed in Ireland currently imported, we believe there is an opportunity for a mainstream Irish biscuit brand that resonates with Irish consumers tastes and preferences”, added Monahan.

East Coast Bakehouse will support the brand with a high profile media and sampling campaign throughout the year.

In Ireland, East Coast Bakehouse is distributed by Primeline Sales and Marketing (01) 835 3000, for international enquiries, please contact Daragh Monahan.